WORKING FOR YOU

Who we are.
Why we do this.

We're a values-focused nonprofit consulting and coaching company that helps leaders and their organizations fulfill their purpose and maximize their potential.

Carlos F. Peña / Founder
B.S. M.S.

After decades as a successful entrepreneur and CEO / CMO / COO in the business industry, Carlos has become an influential Marketing Consultant and Business Coach. For more than 20+ years, he’s worked with hundreds of Fortune 500 and 5,000 companies, organizations, and professionals to help them develop their brands and grow their businesses. He now helps nonprofits, leaders, and organizations get out of their rut, take their business to the next level, increase productivity, elevate their capacity to lead, and fulfill their purpose.

Carlos is the President and CMO of Pumped®, a brand development and digital marketing firm, and the CEO of Led to Lead®.

In ministry, Carlos is the Founder and CEO of FX3 Ministries (FX3® – Faith Fire Fury) and the FX3 Program. He is also the Executive Director of City Keepers, a registered nonprofit dedicated to helping others fulfill their calling.

Join Our Team

Led to Lead Coaches and Consultants serve as trusted advisors and guides for our varied clientele of C-level executives, entrepreneurs, and organization executives. If you have a passion for sharing your wisdom and experience with other leaders, we’d like to hear from you.


Led to Lead may be the perfect avenue for you to do something you love and that will make a significant difference in the lives of many. Below is a current list of opportunities available.

  • Nonprofit Consultant
  • Organizational Consultant
  • Operations Consultant
  • Executive Coach
  • Leadership Coach